In my work as a performance coach, I see a lot of speakers and presenters who are primarily concerned with the content of their presentations. They think about their content from one perspective: their own.
I ask them to turn their thinking around and think about the needs of their audience. Whether you’re talking to an audience of one or to an audience of one-thousand, their needs and expectations are more important than yours.
Figuring out the expectations of your audience is the tricky part.
I ran across an interesting Tony Robbins article on recognizing people’s patterns – what he calls “metaprograms.” I believe that you can use Robbins’s idea of pattern recognition to better design your presentations and better deliver your presentations.
With insight into your audience’s needs and expectations, you can deliver a presentation that will be more impactful, persuasive, and memorable.
