In every situation in life, we need to consider who are audience is when we talk to them. This is true in business, in your personal life, in conversations, in presentations, pretty much everywhere.
And, the idea of considering your audience’s perspective is crucial, essential, an absolute must in one area in particular: in the media.
If you find yourself in a media interview or if you are sending a written quote that will be used in the media, make sure you think about the listener/reader who will be receiving your message!
When you don’t think about that person, you can easily misspeak, look like a fool, or make a situation worse.
What you say affects your standing in your community, the reputation of your organization, and how both you and your organization are perceived.
As a performance coach, I’m especially troubled when I see or hear company representatives, public servants, politicians, corporate leaders, and others who don’t seem to understand that once they say something, a situation can instantly change for the worst.
With that in mind, I will use my blog to share examples of people saying/writing things that may have inadvertently done them damage and could have been done so much better. By sharing these examples, and giving suggestions of how to improve what they said, I hope to give real-world examples of how to Consider Your Audience whenever you speak.
