I’m a big fan of Paul Arden and his book It’s Not How Good You Are, It’s How Good You Want to Be. Arden, who died in 2008, was the Executive Creative Director for advertising firm Saatchi and Saatchi from the late 1970’s to the early 1990’s.
His witty, thought-provoking insights on success are fun to read and instantly usable. (The title of his book alone is worth thinking about and applying to your life! So is the title of his other book: Whatever You Think, Think the Opposite.)
If you haven’t checked out Arden’s writing, I highly recommend that you do. And, you’ll see some quotes of Arden’s sprinkled through my blog.
